Article Reference: LGPR11016

Client: Benefits Tea

Date: February 2011

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IFE2011 is the place to see new food and drink products, and this year is no exception for UK Importers, BenefitTea.  March will see the official launch of the their Mulberry Green Tea and explain why the benefits to consumer, retailer and charitable organisations will set a new precedent all round.

Already a huge success in Asia and stocked on the shelves of major retailers such as Lotus Tesco, Carrefour and Foodland, BenefitTea have successfully secured exclusive import rights and are importing the two most popular flavours; Original and Japanese.  Samples of these will be available at the show for you to taste and enjoy.

Mulberry Leaf tea claims to be one of the best green teas you can consume for your health as well as one of the best tasting on the market. Few other herbs can offer such a wide range of health benefits. 

In addition to promoting the health, taste and economical features of the tea, each 2.2mg bag making 2/3 cups quite easily, BenefitTea are also encouraging retailers and charitable organisations to supply the product that has a benefit for them.   For charities it offers another source of revenue some of which are directly related to their target market.  For the retailer it offers a unique new product that has a fair chain of supply and the promise that a proportion of the profits from BenefitTea each year goes to a chosen charity; their inaugural year’s charity being The Elephant Nature Foundation based in Thailand.

For more information on Mulberry Green Tea visit www.mulberrytea.co.uk or see them on Stand No. N3123 at IFE2011, 13-16 March 2011, London EXCEL.

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